Messages from the People’s Climate March

The Yale Project on Climate Change Communication took the opportunity to survey people marching through the streets of New York City.

If you want to get an idea of the breadth of diversity that was at the People’s Climate March, this report is for you. If you marched and want to reminisce about how awesome it was, you’ll enjoy this report as well.


Why are you marching today?
The main responses to this question were:

  • I’m with a group
  • This is what I do (activism/marching)
  • To create public pressure
  • For future generations

Are you hopeful about the issue?
This question had three major themes in the responses – doubtful we’ll act, hopeful because of the march and because we have to be, very hopeful because change is happening all around us.

The main signs seen with the march interviewees were:

  • Replacing fossil fuels
  • Environment and nature
  • Food and farming
  • Corporate accountability
  • Urgency
  • Public health
  • Politics and government

What comes to mind when you think of ‘global warming’?

  • Alarmed/catastrophe
  • Sea level rise and flooding
  • Ice melting (icebergs, ice caps, glaciers, Antarctica)


What comes to mind when you think of ‘global warming solutions’?

  • Energy
  • People
  • Politics
  • Carbon
  • Economy

image via (cc) Amy Huva 

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