The Crazy Sustainable Commute & Dogwood Initiative: ‘What’s Crazier?’


What’s crazier – dancing to work or sitting alone in rush hour traffic?

Karl Hardin, Communications Coordinator at the Dogwood Initiative (a leading land reform organization in British Columbia) dances to work in his video for The Crazy Sustainable Commute. After freestyle walking and breakdancing down the street, Karl asks us to consider what’s crazier, dancing to your job or sitting by yourself in your single occupancy vehicle?

The Crazy Sustainable Commute is a project to raise awareness about sustainable transportation options by encouraging people to think creatively about non-traditional environmentally friendly ways to travel for one day.  The Crazy Sustainable Commute wants us to reduce fossil fuel consumption while having fun.

Watch the video of Karl here.

Learn more about the project here.

Image from the video

Strategic Approach: Audiences
Type: Campaign
Strategic Approach: Audiences
Type: Campaign

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