Climate Messaging that Works: Talking Energy Transition and Climate Change in Canada
Author: Published 2021
Tip Sheet
Strategic Approach: Audiences, Framing, Engagement

The majority of Canadians are increasingly concerned about climate change and are willing to engage in a conversation about the transition away from fossil fuels.  At the same time, the public is still not clear about the major causes of climate change, the threats or the path forward. Demand for climate action is high, but support for specific policies is uncertain.  Climate change and energy transition can feel distant for many and few believe that the problem can and will be addressed at the pace and scale needed. Developed for Canadian audiences, the Climate Communications Playbook uses key research from 2021 to help communicators create compelling and complete narratives about our climate predicament and the path forward.

Find out how to use the message triangle, discover frames that work and uncover tips to connect to your audience by checking out the webinar slide deck and recording. You can find examples of the triangle at play in the workshop slide deck (or watch the recording here)

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