E Source: PowerWalking video
Campaign Example
Strategic Approach: Audiences

Man on the street videos uncover what people know (and don't know) about energy.

Bill LeBlanc from E Source conducted "man on the street" style interviews with individuals in California to find out what they know about energy. He asked if they know what electricity is, where it comes from, how it gets to one's house and whether it should cost more or less than a cup of coffee per day. Most people are unsure about energy sources and express that their main relationship with electricity is when they plug in gadgets or flip light switches. One person remarks that "we take turning the power on for granted" while another asserts that it is typical American behavior to "use what we want when we want it." 

E Source provides "objective energy business intelligence" to utilities and energy users, including information on energy efficiency and sustainability. They began the PowerWalking video series in 2002 as a way to understand and share how informed utility customers are about energy and utility services. The interviews, while amusing at times, are also a reminder to experts in the field that not everyone has a deep knowledge of energy issues.

Watch the video and learn more about E Source.

Image is a screenshot from the video.

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