The Climate Reality Project: Campaign infographic
Campaign Example
Strategic Approach: Framing

 

An infographic shows a campaign's global reach to engage communities in climate solutions.

Founded by Al Gore, The Climate Reality Project is spreading the message that climate change is real and that solutions are available. The organization trains individuals to give Al Gore's now famous multimedia presentation. The campaign recently asked supporters if they would like a presentation hosted in their communities and created an infographic to highlight the large number of requests they received from around the world.

By using an infographic format (see below), The Climate Reality Project provides a visual snapshot of the campaign's reach and of a growing global movement of climate leaders that want to educate and engage members of their communities about climate change solutions.

Learn more about the campaign here

 

 

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