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Meteorologists are largely seen as trusted messengers on climate change, however, they can be hesitant to include climate trends in their broadcasts. Local forecasters are in need of tools to more effectively communicate about climate to their television audiences. Climate Central's Climate Matters develops content on the relationship between weather and climate with the goal of helping broadcast meteorologists present information that is evidence-based, convenient to share, and easy to understand.
Formed in partnership with George Mason University and the American Meteorological Society, the tools that Climate Matters creates include maps, graphics, extreme weather trackers, and temperature trend charts. By distributing relevant communication materials to meteorologists, Climate Matters aims to reduce barriers to producing climate-related segments on local TV news programs.