Aquarium of the Pacific: Flash "Freeze" Mob
Campaign Example
Strategic Approach: Engagement

 

The Aquarium of the Pacific organized a flash mob to raise awareness of climate change and how individuals can "freeze" carbon emissions to help polar bears, the planet, and future generations.

On May 25, 2011 at 2:30pm, the Aquarium of the Pacific organized a flash mob to raise awareness about climate change. The approximately 392 people froze in place for three minutes as a metaphor for stopping the current trends in carbon emissions.

The “Flash Mob” – a large group of people that assembles in a public place to perform a surprise act – was witnessed by visitors during the Aquarium’s new exhibit, entitled Arctic & Antarctic: Our Polar Regions in Peril, which focuses on the impacts of climate change on our planet. ‘Flash mobsters’ conveyed the message that in order to help polar bears, the planet, and future generations, we must “freeze” carbon emissions and reduce the concentration of carbon dioxide (CO2) in the atmosphere.

Watch the video and learn more about the event here.

Image from http://ow.ly/6uLH0.

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