One of the most effective ways to communicate a message in our fast-paced society is through visual communication. These images are used in brochures, posters, social media posts, and billboards. Although these images are put out to the public we often have questions regarding their effectiveness; will these images prove inspirational, emotional and engaging?  Resource...

Americans support the idea of energy efficiency, but this enthusiasm doesn’t always translate into policy solutions. How can communicators illustrate that energy efficiency is an urgent need? How can organizations move individuals from interest to action? WHY YOU SHOULD TAKE A LOOK Resource Media’s messaging guide offers recommendations for crafting messages that leverage Americans’ positive...

Resource Media conducted research with homeowners and renters in urban centers to assess reactions to images and videos related to energy efficiency. They found that imagery focused on people and simple actions they are taking to save energy can make energy efficiency very personal and inspire people to want to do things to save energy...

Tips for how communicators can use visuals to illustrate energy efficiency through effective imagery.

A messaging needs assessment that aims to help practitioners effectively convey the values of ecosystem services, such as carbon sequestration, when conducting outreach with the public (particularly in the Pacific Northwest).