One of the most effective ways to communicate a message in our fast-paced society is through visual communication. These images are used in brochures, posters, social media posts, and billboards. Although these images are put out to the public we often have questions regarding their effectiveness; will these images prove inspirational, emotional and engaging?  Resource...

An ethnographic research report from the Topos Partnership for Resource Media on Central Appalachia's economic transition away from coal towards a more sustainable economy identifies opportunities for engagement and insights into potential pitfalls.  WHY YOU SHOULD TAKE A LOOK: The report offers an in-depth understanding of attitudes around coal and economic transition in Central Appalachia, including...

This article explains the key terms and concepts used in discussions about state compliance with the Clean Power Plan.

Americans support the idea of energy efficiency, but this enthusiasm doesn’t always translate into policy solutions. How can communicators illustrate that energy efficiency is an urgent need? How can organizations move individuals from interest to action? WHY YOU SHOULD TAKE A LOOK Resource Media’s messaging guide offers recommendations for crafting messages that leverage Americans’ positive...

A project in Seattle interviewing focus groups to understand motivations behind energy efficiency. 

Resource Media conducted research with homeowners and renters in urban centers to assess reactions to images and videos related to energy efficiency. They found that imagery focused on people and simple actions they are taking to save energy can make energy efficiency very personal and inspire people to want to do things to save energy...

How do you strike the right balance between the urgency of climate impacts and a message of hope? What is more effective? More disaster? More Internet cats? This resource will tell you! WHY YOU SHOULD TAKE A LOOK Much of the time when organizations are building communications strategies, we are going by feel for what...

The EPA is looking at introducing new regulations on carbon pollution from coal-fired power plants, and this guide from Resource Media and US CAN want to help health professionals communicate it. WHY YOU SHOULD TAKE A LOOK Stepping into the fray of a controversial media issue can be intimidating at the best of times, but...

This best practices guide from Resource Media provides research and tools on how to incorporate visual storytelling into one’s work to help practitioners inspire, convince, and prompt individuals to take action or change behaviors. WHY YOU SHOULD TAKE A LOOK: “To move people we must connect with their emotions. And the way to connect with...