STRATEGIC SERVICES

Hire Climate Access to help your team develop tailored communications or public engagement strategies.

We develop tailored communications and public engagement strategies that create momentum and build support for equitable and inclusive climate solutions. We help clients re-think assumptions about how to mobilize the public and develop custom framing and engagement approaches that have the potential to catalyze support and action with the eco-minded and beyond. We offer a range of strategic communications services including:
  • Research and analysis that seeks to understand an issue from all sides. This involves reviewing polls and social science to determine key trends and barriers, performing media audits that expose how debates have shifted over time, and conducting original qualitative research that draws insights from focus groups and thought leader interviews.
  • Communications and campaign strategies that challenge traditional approaches to green communications. We help identify and segment key audiences, frame messages around their concerns and beliefs, and identify new opportunities for increasing levels of engagement. We help clients find the sweet spot where outreach goals dovetail with their audiences' own desires and motivations.
  • Training and support that builds the capacity of our clients to apply our guidance to their work. Using online platforms, tailored materials, collective problem solving techniques and in-person sessions, we help organizations secure internal buy-in for their outreach plan and make sure they’ve got the skills to execute it.

 

Trainings

Barriers and Best Practices in Climate Communication and Engagement
Gain new insights on what is blocking action for their target audiences and a set of tools for using public opinion and stakeholder research to shape outreach plans.
 
Framing the Conversation and Making the Case
Learn about framing best practices, and develop and share a values-based narrative aimed at opening the conversation with target stakeholders.
 
Inclusive Engagement Best Practices
Work in small teams to solve climate engagement challenges and then apply learnings to the creation of an inclusive engagement strategy for their target audience or stakeholder.
 
Talking About and Building Support for Solutions
Outline a solutions-based narrative for their organization or issue area that balances the climate threat with the path forward and benefits of taking action.
 
Using Visuals to Effectively Communicate about Climate Change Impacts and Solutions
Explore how people learn and engage through visual communication and gain access to a set of best practices and tools for developing a visual storyline, image selection/creation and testing, and incorporating emergent approaches, such as the use of virtual reality.
 
Finding Common Ground Through Dialogue
Learn from examples of effective dialogue approaches and design a dialogue strategy for engaging their stakeholders.
 
Framing and Engagement Strategies at the Local Level
Provide examples of best practices in communicating and engaging at the local level and participants generate an outreach strategy for their organization or agency.
 
Overcoming Political Polarization
Apply findings and approaches to develop strategies for framing climate-related conversations with target audiences in politically polarized contexts.
 
Climate Communication Innovation
A problem-solving workshop that involves staff and partners in developing new strategies to solve climate communication and engagement challenges and develop new innovative approaches
 
 

Clients

CLIMATE READY BOSTON

At the end of 2016, Climate Access worked with the City of Boston to design an ambassadors program that provides individuals with the tools and training needed to amplify the need to prepare for the impacts of climate change, and engage Bostonians in creating more a vibrant and resilient community. Drawing from best practices in climate communication and peer based outreach campaigns, Climate Access developed a strategy to guide the creation of the ambassador program, a common messaging framework, outreach tools and a training session for ambassadors from a range of sectors.

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CLIMATE ADVOCACY LAB
 
 

Since 2015, Climate Access has supported the launch and growth of the Climate Advocacy Lab as it established itself as a key resource to climate advocacy organizations in the United States. Climate Access’ primary role has been to distill social science research into evidence-based advocacy campaign design recommendations and share climate advocacy campaign best practices with the larger field of climate practitioners.

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CALIFORNIA OCEAN SCIENCE TRUST

Climate Access working with California's Ocean Protection Council to gather input for the state's sea level rise science and policy guidance update. Climate adaptation is a priority for the state and we're talking to local planners, consultants, state agencies and other stakeholders to help the next round of guidance best serve California’s coastal communities.

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UN ENVIRONMENT

Climate Access co-authored a report for UN Environment outlining eight operating principles to guide the design, adaptation, and evaluation of sustainable lifestyle campaigns and initiatives. The publication, Fostering and Communicating Sustainable Lifestyles: Principles and Emerging Practices (2016), highlights 16 case studies and recommendations for applying key learnings to support the design and implementation of effective communications campaigns.

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