Why Stories Matter: The Art and Craft of Social Change

The author discusses the power of narrative strategy, the ‘story of self’ and the importance of communicating values through stories in developing broad and transformative social movements.

Date: 2009
Author:
Authors: Marshall Ganz
Organization: Sojourners Magazine
Strategic Approach: Engagement, Framing
Organization:
Organization: Sojourners Magazine
Strategic Approach: Engagement, Framing

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