Those advocating for a fossil fuel phase out and fair energy transition must scale up efforts to tell a new story about the imperative and benefits of a fossil fuel free world and how we get there.

On behalf of the Fossil Fuel Non-Proliferation Treaty, Climate Access developed a U.S. messaging playbook on how to talk about climate change, fossil fuel threats and the need for a fair energy transition. In this webinar, Cara Pike (Climate Access Executive Director) shared findings and guidance from the U.S. playbook, including framing recommendations based on message testing and analyses of public opinion, social media and media coverage.