Tar Trek: A teenage take on Alberta's Tar Sands
Campaign Example
Strategic Approach: Audiences, Framing

Two teenagers set out to see the Alberta Tar Sands for themselves and they chronicled their roadtrip in a video that explores the industry's impact on the region.

In the summer of 2011, two friends traveled to Fort McMurray to take a first-hand look at the Alberta Tar Sands. They met with experts and locals to investigate the real cost of the oil sands to the area's residents and to the surrounding landscape. Their main question was, "If the cost is so high, why does it get produced?" and they found that the answer often lies in industry profits.
 
These two teenagers, and many other individuals, want to halt the Keystone XL pipeline and support a shift toward a sustainable economic system. They want to be known as the generation that worked together to fix this problem. 
 
Watch the video here.
 
Thanks to Climate Access member Patricia LaneMaclure for recommending this video.
 
 

Image from the video.
 

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