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Simple Messages Help Set the Record Straight about Scientific Agreement on Human-Caused Climate Change
Author:
Organization: Yale Project on Climate Change Communication, George Mason University Center for Climate Change Communication
, Ohio State University
Published 2015
Polling & Social Science
Researchers at George Mason, Ohio State University and Yale conducted two experiments to investigate how best to communicate the scientific consensus on climate change. Their results show that presenting the percentage of scientists that agree on climate change is more effective than a qualitative approach, as is asking people for their own percentage estimate of the consensus before revealing the true number.
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