Sierra Student Coalition: "Expose Coal"
Campaign Example
Strategic Approach: Audiences, Engagement


College students raise awareness about coal by organizing a flash their underwear.

In partnership with PACT underwear, the Sierra Student Coalition have launched a campaign to encourage universities across the U.S. to transition away from coal and towards 100% clean energy.

As students organize across the country to make campuses model institutions, many universities have already committed to moving beyond coal.

Watch the video here.

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