"The problem with personal carbon reduction is that awareness doesn't lead to action; people know about it, but they don't change."
Lack of public engagement in climate change can often be attributed to psychological and social obstacles, rather than a lack of available solutions. Carbon Conversations, a project of the Climate Outreach and Information Network (COIN), aims to make smaller carbon footprints the new social norm. Founder Rosemary Randall developed the project based on her psychotherapy background and uses small group facilitation methods and participatory learning techniques to guide individuals through a process of low-carbon lifestyle changes.
In a video produced by The Guardian, Rosemary Randall describes how climate change awareness does not always lead to action. Carbon Conversations approaches carbon reduction through three key components: technology, policy changes, and individual actions. Personal carbon reduction is the project's primary focus as they aim to reduce the average U.K. footprint by half through understanding the psychology of behavior change, small group learning sessions, collaboration, and creative problem solving.
Image is a screenshot from the video.