A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.”

A study of public preferences for the terms "global warming," "climate change," and "global climate change" based on respondents' characteristics, beliefs, political affiliation, and segmentation from the Global Warming's Six Americas research.

Date: 2011

Author:

Authors: Edward Maibach, Karen Akerlof

Organization: George Mason University Center for Climate Change Communication

Strategic Approach: Audiences, Engagement, Framing

Type: General Resource

Author: Edward Maibach, Karen Akerlof

Organization:

Organization: George Mason University Center for Climate Change Communication

Strategic Approach: Audiences, Engagement, Framing

Type: General Resource

A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.”

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