Promoting pro-environmental action in climate change deniers

Research on motivating pro-environmental action and overcoming climate denial suggests that communicators should focus on how mitigation efforts can promote a better society through improved social, economic and technical conditions (i.e. job growth and community well-being), rather than primarily focusing on averting the risk of climate impacts.

Date: 2012
Author:
Organization: Nature Climate Change
Strategic Approach: Engagement, Framing
Organization:
Organization: Nature Climate Change
Strategic Approach: Engagement, Framing

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