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Fear and hope in climate messages

Fear and hope in climate messages

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A study suggests that climate change deniers do not respond to fear as a motivator, but positive messages can shift views.

Date: 2012

Author:

Authors: Paul Stern

Organization: Nature Climate Change

Strategic Approach: Engagement, Framing

Type: General Resource

Author: Paul Stern

Organization:

Organization: Nature Climate Change

Strategic Approach: Engagement, Framing

Type: General Resource

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