Energy Transition Message Testing in Canada: Reaching the Moveable Middle Slide Deck and Videos
Author: Published 2021
Case Study
Strategic Approach: Audiences, Framing

Check out this Facebook message testing project we launched in partnership with Climate Citizen to better understand what works (and what doesn’t) when communicating about climate leadership and energy transition with moveable middle, alarmed and other audiences across Canada. 

The project ran in July 2021 and tested a series of frames, messages and specific language. The findings from this testing can be used to inform campaign strategy, digital campaign structure, message and narrative development, and to identify opportunities for future testing.

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