Del Mar Global Trust: This is Climate Change
Campaign Example
Strategic Approach: Audiences

 

A series of photo exhibits to show the public that climate change is here and impacting the U.S.

"This is Climate Change" aims to increase public awareness of climate change by exhibiting photos in public spaces that illustrate the effects of climate change in the United States.

The first installation of large-scale photos at Reagan National Airport in Washington, DC documents the retreat of the Mendenhall Glacier in Juneau, Alaska from 1894 to the present. The images will be on display through August 2012.

Learn more about the project here.

Photo from www.thisisclimatechange.org.

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