Communicating on Climate: 13 Steps and Guiding Principles

Thirteen different tips for being an effective communicator on climate change.

WHY YOU SHOULD TAKE A LOOK

Approaching conversations on climate change can be difficult, whether it’s within a peer group or a work environment. This report gives thirteen steps for approaching conversations on climate change in a more effective manner.

KEY TAKEAWAYS

1. Start with people, stay with people

2. Connect on common values

3. Acknowledge ambivalence

4. Scale from personal to planet

5. Sequence matters

6. Use “facts,” not science

7. Inspire and empower

8. Be solutions-focused

9. Describe, don’t label

10. Have at least 1 powerful fact from a trusted messenger

11. Prepare don’t adapt

12. Speak from the mountaintops, don’t fight in the trenches

13. Message discipline is critical

 

image via (cc) Lefteris Katsouromallis, flickr

Date: 2013
Author:
Authors: ecoAmerica
Organization: ecoAmerica
Strategic Approach: Audiences, Framing, Other
Author: ecoAmerica
Organization:
Organization: ecoAmerica
Strategic Approach: Audiences, Framing, Other

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