BRIEF: Messaging energy affordability

“Given affordability ranks in numerous polls as the number one concern of Canadians at present, advocates of climate action would likely benefit from linking it positively to clean energy—or, conversely, may see their efforts suffer when the link being made is negative.”


Compiled by Dr. Louise Comeau, director climate change solutions at the Conservation Council of New Brunswick, and Trevor Melanson, communications director at Clean Energy Canada

Date: 2023
Author: Meredith Herr
Organization:

 Conservation Council of New Brunswick, Clean Energy Canada

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