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Beyond Vanity Metrics: Toward better measurement of member engagement
Author:
Organization: GreenpeacePublished 2015
Polling & Social Science
The Citizen Engagement Lab and the Mobilisation Lab at Greenpeace has produced an easy-to-read report about how the uncritical use of vanity metrics like petition signatures or website traffic can lead to flawed decision-making and lost opportunities. The report includes guidance on how organizations can use smarter metrics to increase their impact.
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