Beyond Vanity Metrics: Toward better measurement of member engagement

The Citizen Engagement Lab and the Mobilisation Lab at Greenpeace has produced an easy-to-read report about how the uncritical use of vanity metrics like petition signatures or website traffic can lead to flawed decision-making and lost opportunities. The report includes guidance on how organizations can use smarter metrics to increase their impact.

Date: 2015
Author:
Authors: Colin Holtz
Organization: Greenpeace
Strategic Approach: Engagement, Framing
Author: Colin Holtz
Organization:
Organization: Greenpeace
Strategic Approach: Engagement, Framing

Related resources

Related Resources