/

The Anatomy of People-Powered Campaigns

The Anatomy of People-Powered Campaigns

Download Report Download Image

The key components that go into building an exceptional campaign for campaigners.

Date: 2014

Author:

Authors: Greenpeace Mobilisation Lab

Organization: Greenpeace

Strategic Approach: Engagement, Evaluation

Type: General Resource

Author: Greenpeace Mobilisation Lab

Organization:

Organization: Greenpeace

Strategic Approach: Engagement, Evaluation

Type: General Resource

Related resources

The Mobilisation Cookbook

Greenpeace: Quit Coal campaign (updated)

Beyond Vanity Metrics: Toward better measurement of member engagement

Greenpeace’s PolluterWatch: Vote 4 Energy

What Advocacy Organizations Need to Win Today

Greenpeace: Unfriend Coal

Related Resources

Welcome to Climate Access

Seven Reasons Why the Public is Not Engaged on Climate

What Occupy Means for the Climate Movement

Winning the Story Wars with Freaks, Cheats and Familiars

There's Action Out There

Taking the Long View on Keystone