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The American Public’s Preference for Preparation for the Possible Effects of Global Warming: Impact of Communication Strategies
Author:
Organization: Stanford UniversityPublished 2013
Polling & Social Science
A study from Stanford University that explores how word choice affects public opinion toward climate preparation, including whether attitudes varied depending on who endorses preparation efforts, the stated purpose, the specific global warming consequences targeted in the message, and the words used to describe the notion of preparation.
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