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Activists, Pundits, Quiet Followers, Oh My

Activists, Pundits, Quiet Followers, Oh My

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A colorful and informative infographic that identifies the seven needs-based segments among Americans who support a social cause, and differentiates between them.

Date: 2011
Author:
Authors: McKinsey on Society
Strategic Approach: Audiences, Framing
Type: General Resource
Author: McKinsey on Society
Organization:
Strategic Approach: Audiences, Framing
Type: General Resource

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