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Activists, Pundits, and Quiet Followers: Engaging the public in social issues
Author:
Organization: McKinsey & CompanyPublished 2010
Polling & Social Science
A thorough report, complete with colorful and engaging infographics, which summarizes the results of a study that delves into public activism in regards to social issues, and how organizations can better convey their message and reach out to their supporters through segmentation.
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