Activists, Pundits, and Quiet Followers: Engaging the public in social issues

A thorough report, complete with colorful and engaging infographics, which summarizes the results of a study that delves into public activism in regards to social issues, and how organizations can better convey their message and reach out to their supporters through segmentation. 

Date: 2010
Author:
Organization: McKinsey & Company
Strategic Approach: Engagement
Organization:
Organization: McKinsey & Company
Strategic Approach: Engagement

Related resources

Related Resources