The genesis of climate change activism: from key beliefs to political action

Resource Author: Xiaoquan Zhao

An analysis of the effectiveness of efforts to increase citizen activism and engagement on climate change. 
A study from George Mason University’s Center for Climate Change Communication finds that TV weather reporters are trusted messengers for information on climate change.   WHY YOU SHOULD TAKE A LOOK: The messenger is just as important as the message when you’re trying to communicate, especially when you’re trying to get people to change. Researchers...