Communicating bigger-than-self problems to extrinsically-oriented audiences.

Resource Author: Tim Kasser

A report on why and how to engage an audience's intrinsic values through campaign design and communication strategies in order to motivate sustained concern about environmental challenges like climate change.
In this book, Kasser asserts that materialistic values lead to feelings of dissatisfaction, vulnerability and antisocial behavior in individuals and for society as a whole.
An article arguing for the environmental movement to promote environmentally beneficial aspects of identity at a societal level in order to create the systemic changes needed in response to today’s environmental challenges.