Fear and hope in climate messages

Resource Author: Paul Stern

A study suggests that climate change deniers do not respond to fear as a motivator, but positive messages can shift views.
A study of why U.S. public opinion on climate change has become more polarized while scientific evidence has concurrently become more solidified, including the role of mental models and frames in this phenomenon.
An article about the role of households in climate change, people’s beliefs about climate change, mixed media information, the most effective actions and the role of policy.