What kinds of messages appeal to faith audiences?

Resource Author: Olga Roberts

The Our Voices interfaith climate campaign commissioned the Climate Outreach Information Network to test a variety of messages around climate change aimed at members of the world’s 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim. Their research revealed different frames and narrative arcs that proved effective to faith audiences, plus some pitfalls to...
The Climate Outreach and Information Network (COIN) conducted a series of narrative workshops to explore strategies for developing framing approaches that engage young people in the UK on climate change. WHY YOU SHOULD TAKE A LOOK Young people, as a generation, are facing a future where they may be particularly vulnerable to the risks of...