The terms ‘global warming’ and ‘climate change’ are pretty interchangeable in most articles, but what if your choice of words changes the way people react? WHY YOU SHOULD TAKE A LOOK We all strive to communicate effectively about global warming through knowing our audience, and having values-based conversations. This research can tell you whether it’s...

 A survey on American behaviors to save energy; including residential, commuter, consumer and citizen actions.

Researchers at Yale and George Mason University have found that Americans are making the connection between extreme weather and climate change. The survey, fielded in November 2011 examined public opinion on extreme weather, trust in messengers, issue understanding, and levels of concern. The national survey revealed the following: A majority of Americans said that global warming...

A national survey of the American public finds high levels of support for climate and clean energy policies across the political spectrum.   Yale and George Mason University researchers found that a majority of Americans: Believe that global warming and developing sources of clean energy should be a priority for government (especially among Democrats). Think...

While Americans are ready for energy efficiency policies, renewables, and climate preparedness, communicators need to be careful with how they talk about energy sources, because the public still sees the need for increased fossil fuel extraction.