Veteran activist and organizer Marshall Ganz is interviewed by Bill Moyers on the power of social movements to effect meaningful social change. One of Ganz’s key themes is the crucial role narrative plays in social movements. Watch the interview, read the transcript, and learn how to tell your ‘story of self’

The author discusses the power of narrative strategy, the ‘story of self’ and the importance of communicating values through stories in developing broad and transformative social movements.