A 2015 National Survey of Broadcast Meteorologists: Initial Findings

Resource Author: Heidi Cullen

This survey of American TV weathercasters delves into the views of these influential local representatives on perceptions of climate change and local impacts.
A study from George Mason University’s Center for Climate Change Communication finds that TV weather reporters are trusted messengers for information on climate change.   WHY YOU SHOULD TAKE A LOOK: The messenger is just as important as the message when you’re trying to communicate, especially when you’re trying to get people to change. Researchers...