Global Narratives of Climate Change

Resource Author: George Marshall

The Global Narratives initiative is helping develop climate change messaging in low-income countries by making high-quality research affordable. This report details the methodology used to build programs for organizations in India.
This article discusses the views of religious communities in American and their option on climate change over the last decade. 
Climate Outreach created this guide to provide practical guidance for climate communications inside and outside of faith communities. This research intends to find a language that works with each of the faiths.
The Our Voices interfaith climate campaign commissioned the Climate Outreach Information Network to test a variety of messages around climate change aimed at members of the world’s 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim. Their research revealed different frames and narrative arcs that proved effective to faith audiences, plus some pitfalls to...
In this TEDx presentation, George Marshall talks about the power of stories and how they can bridge the disconnect between our knowledge of climate change and our actions.  
COIN in the UK has put together a tool kit on how to frame a constructive conversation with center-right conservatives in Europe. WHY YOU SHOULD TAKE A LOOK The key indicator of belief in climate change is still political affiliation. Combined with a lack of trust meaning that facts don’t change minds, this guide aims...
A paper about how extreme weather events can be teachable moments on climate, but only if you also take into account the social context of climate change. (registration required to download. Click image to go to COIN download page.)
George Marshall of Talking Climate suggests strategies for holding effective conversations with people who don’t accept climate science.
An examination of the moral imperative to intervene on climate change and the "passive bystander effect" (where societies collectively avoid action); including recommendations for preventing this passivity, such as speaking to people's values through trusted communicators and presenting a positive vision.