Sell the Sizzle: The new climate message

Resource Author: Futerra

An article that uses two metaphors to explain how climate change communication can move from its current ineffectiveness towards a more positive and attractive ‘sales pitch’.
A document outlining a set of 6 principles created as part of the UK Climate Communications Strategy, aimed at changing public attitudes towards climate change.
A document outlining 25 short rules – or communication techniques – based on international psychlogical, sociological and marketing studies, as strategies for changing people’s behaviour.