It’s a Matter of Trust: American Judgments of the Credibility of Informal Communicators on Solutions to Climate Change

Resource Author: David Sleeth-Keppler

It’s a Matter of Trust: American Judgments of the Credibility of Informal Communicators on Solutions to Climate Change

This paper looks at various ways to present relevant climate change communication messaging to dismissive audiences, to increase the degree of concern and engagement in actionable solutions.