Climate Visuals: Seven principles for visual climate change communication

Resource Author: Adam Corner

WHY YOU SHOULD TAKE A LOOK: The polar bear on the melting iceberg has long been the ubiquitous image of climate change. Climate Outreach believes that climate change imagery can and should be more diverse and they’ve developed 7 principles for visual climate change communication in the new Climate Visuals report. KEY TAKEAWAYS: 1. Show...
The Our Voices interfaith climate campaign commissioned the Climate Outreach Information Network to test a variety of messages around climate change aimed at members of the world’s 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim. Their research revealed different frames and narrative arcs that proved effective to faith audiences, plus some pitfalls to...
The Climate Outreach and Information Network’s new report proposes an update to climate change framing around 7 key dimensions of the issue (science, law, economy, technology, democracy, culture, and behavior) in order to include more people, highlight holistic solutions, spark conversations, and differentiate climate change from environmentalism. WHY YOU SHOULD TAKE A LOOK Because asking...
A paper asking how much emissions could be reduced through large scale behaviour change.
The Climate Outreach and Information Network (COIN) conducted a series of narrative workshops to explore strategies for developing framing approaches that engage young people in the UK on climate change. WHY YOU SHOULD TAKE A LOOK Young people, as a generation, are facing a future where they may be particularly vulnerable to the risks of...
A report by the Understanding Risk Research Group at Cardiff University explores public perceptions of climate change following a series of severe flooding events in the U.K. during the winter of 2013/2014. WHY YOU SHOULD TAKE A LOOK: The study looks at the relationship between direct personal experience with extreme weather events (such as winter...
COIN in the UK has put together a tool kit on how to frame a constructive conversation with center-right conservatives in Europe. WHY YOU SHOULD TAKE A LOOK The key indicator of belief in climate change is still political affiliation. Combined with a lack of trust meaning that facts don’t change minds, this guide aims...
A study that examines the connection between pro-environmental behaviors and self interest, particularly in regards to what creates positive spillover between separate environmentally-friendly behaviors