The Preparation Frame: A Guide to Building Understanding of Climate Impacts and Engagement in Solutions explores how to shift the climate conversation to a focus on preparing for and reducing the threat of climate disruption. The preparation frame is built around the fundamental challenges, choices, and opportunities we face in confronting climate disruption and puts people, prosperity, and security at the heart of the discussion.
The guide's recommendations are based on trends in public opinion and the latest social science research, as well as tools and best practices from climate leaders who are already engaging communities in preparation efforts.
The Preparation Frame's Eight Guiding Principles:1. Focus on local, observable impacts
2. Begin with what audiences care about
3. Build on non-partisan values
4. Tap uncertainty as a reason to prepare
5. Emphasize the cost of inaction
6. Promote practical solutions
7. Articulate what will get better if action is taken
8. Promote mitigation as a preparation strategy
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Check out the following resources to learn more about climate preparation public opinion trends, as well as discover communications and engagement examples from the field:
American Attitudes Toward Climate Impacts
Resources
How we Understand Climate Risk
Resources
- Fixing the Communications Failure
- Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values
Using a Preparation Frame
Resources
- Tip Sheet: How to Talk about Seasonal Impacts
- Right Here, Right Now: A Communications Guide to Climate Impacts
- Preparing for Climate Impacts Focus Group Findings
- Roundtable Recording: Using a Public Health Frame
- Climate Change as a U.S. National Security Issue: It’s all about Risk Management
- Developing the Climate Solutions Conversation
- Collection: Conservative Climate and Energy Attitudes
Public Engagement Approaches
Resources
Examples from the Field
- University of Hawaii: Kukui Cup
- National Park Service: Place-Based Climate Education
- Climate Literacy Zoo Education Network
- NAACP’s Climate Justice Initiative Toolkit
- UPROSE
- Where We Live: The Changing Face of Climate Activism
- Case Study: Engaging Forest Managers in Climate Impacts
- Climate Resiliency Visualization
- Qapirangajuq: Inuit Knowledge and Climate Change
- Conversations with the Earth
- City of Baltimore: Make a Plan, Build a Kit, Help Each Other
Do you have a climate preparation communications resource or outreach campaign to share? contact us