Transforming Behaviour Change: Beyond Nudge and Neuromania

Organization: RSA Projects

A report on the relationship between neuroscience, behavior change, and society that examines how self-awareness and decision making shape our environment. Dr. Jonathan Rowson, head of the RSA Social Brain Project, asserts that addressing the major collective challenges of our age, such as climate change, requires a deeper and more sophisticated understanding of the relationship...
A study of how positive behavior change can become habitual and "contagious" across a group, through an investigation of taxi drivers' fuel efficiency in response to gas prices and climate change.