This study looks at trust and perceived credibility of scientists engaged in advocacy activities. WHY YOU SHOULD TAKE A LOOK: It is often assumed that issue advocacy will compromise the credibility of scientists. This study experimented to test public reactions to six different advocacy statements made by scientists, ranging from informational statements to endorsements of...

This paper looks at various ways to present relevant climate change communication messaging to dismissive audiences, to increase the degree of concern and engagement in actionable solutions.