The Our Voices interfaith climate campaign commissioned the Climate Outreach Information Network to test a variety of messages around climate change aimed at members of the world’s 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim. Their research revealed different frames and narrative arcs that proved effective to faith audiences, plus some pitfalls to...

The Climate Outreach and Information Network’s new report proposes an update to climate change framing around 7 key dimensions of the issue (science, law, economy, technology, democracy, culture, and behavior) in order to include more people, highlight holistic solutions, spark conversations, and differentiate climate change from environmentalism. WHY YOU SHOULD TAKE A LOOK Because asking...

In this TEDx presentation, George Marshall talks about the power of stories and how they can bridge the disconnect between our knowledge of climate change and our actions.  

The Climate Outreach and Information Network (COIN) conducted a series of narrative workshops to explore strategies for developing framing approaches that engage young people in the UK on climate change. WHY YOU SHOULD TAKE A LOOK Young people, as a generation, are facing a future where they may be particularly vulnerable to the risks of...

COIN in the UK has put together a tool kit on how to frame a constructive conversation with center-right conservatives in Europe. WHY YOU SHOULD TAKE A LOOK The key indicator of belief in climate change is still political affiliation. Combined with a lack of trust meaning that facts don’t change minds, this guide aims...

What are values and frames and why are they so important when communicating? 

A paper about how extreme weather events can be teachable moments on climate, but only if you also take into account the social context of climate change. (registration required to download. Click image to go to COIN download page.)