Psychology Underpinnings of Environmental Decision Making

Organization: Arizona State University

An experiment to study social norms around desert landscaping to understand how and why people make decisions and adopt new behavior change when attitudes and behaviors do not necessarily correspond. 
A study of appealing to kinship as a method to promote future conservation finds that people are more willing to self-sacrifice for an environmental cause if they foresee benefits for their own children, as opposed to future generations in general.