The tip sheet looks at what research tells us about the effectiveness of hope and threat-based climate messages, and offers strategies for using these frames to motivate action.

In a survey of young adolescents in North Carolina, researchers found that participants see climate change efforts as out of their control, provoking feelings of despair and resulting in lack of action. This article looks at the findings and builds a strategy to promote proactive responses among youth. 

This article outlines effective ways climate communicators can reach their audience with key messages and strategic framing.   WHY YOU SHOULD TAKE A LOOK:   After years of participating in climate action, Wendy Ring shares best practices in communicating about climate change and health from her personal experience.   KEY TAKEAWAYS   Recommendations and Insights...

ecoAmerica conducted a survey to explore positive and negative messaging amongst Americans. Findings show that 68% of participants feel hopeful and motivated when they hear that America is moving towards a clean energy future.

The latest survey in the Climate Change in the American Mind series tracking attitudes, beliefs, and views of Americans on global warming. WHY YOU SHOULD TAKE A LOOK: The report explores common concerns related to global warming such as beliefs, emotions, risk, popular discourse, and perceived effectiveness of action. KEY TAKEAWAYS: Key Findings Americans are discussing...

How do you strike the right balance between the urgency of climate impacts and a message of hope? What is more effective? More disaster? More Internet cats? This resource will tell you! WHY YOU SHOULD TAKE A LOOK Much of the time when organizations are building communications strategies, we are going by feel for what...

A study suggests that climate change deniers do not respond to fear as a motivator, but positive messages can shift views.

An interview with author Mark Hertsgaard on his efforts to organize “Climate Parents” to combat denial and take action, as well as the need for a jobs and antipoverty message about climate change to attract more supporters.

As part of a forthcoming environmental leadership handbook, Susanne Moser examines the challenges that future environmental leaders will encounter and how these individuals can serve as models to the public.   Moser also describes a number of the crises that loom on the horizon in the event that we fail to successfully address climate change....