How Much it Too Much? A Public Opinion Perspective Resource Type: Polling & Social ScienceWhy reducing consumption is less divisive than climate action.Publication Date: 2012Author(s): Tom BowermanOrganization: PolicyInteractiveResource Category: PollingSocial and Behavior ChangeWHAT THE PUBLIC THINKSTHEORIES OF CHANGETags: Behavior changePollingPublic opinionTheory of change