How Storytelling is at the Heart of Making Social Change Resource Type: Polling & Social SciencePublication Date: 2013Author(s): Marshall GanzBill MoyersOrganization: Moyers & CompanyResource Category: Social and Behavior ChangeFraming and MessagingTHEORIES OF CHANGEPUBLIC ENGAGEMENT STRATEGIESTags: Behavior changeFramingpublic engagementTheory of changeStorytelling
Why Stories Matter: The Art and Craft of Social Change Resource Type: Polling & Social SciencePublication Date: 2009Author(s): Marshall GanzOrganization: Sojourners MagazineResource Category: Framing and MessagingPUBLIC ENGAGEMENT STRATEGIESTags: U.S.ResearchFramingpublic engagement
