How Storytelling is at the Heart of Making Social Change Resource Type: Polling & Social SciencePublication Date: 2013Author(s): Marshall GanzBill MoyersOrganization: Moyers & CompanyResource Category: Social and Behavior ChangeFraming and MessagingTHEORIES OF CHANGEPUBLIC ENGAGEMENT STRATEGIESTags: Behavior changeFramingpublic engagementTheory of changeStorytelling