We were excited to welcome Kristen Grimm from Spitfire Strategies for our most recent webinar on Replenishing Trust: Helping Civil Society Organizations Reverse the Trust Deficit. Kristen shared actionable strategies to help climate communicators rebuild public trust and foster stronger connections with communities.
| Practical tips from Spitfire on Replenishing Trust: ASK: What is the spirit of trust you want your organization to embody, and who needs to trust you? 1. Understand what social trust is 2. Define what “strong trust” means for your organization 3. Get clear about the different groups of people you want to build trusting relationships with ASSESS: Where are you when it comes to being trusted? 1. Start with what you have going for you 2. Look for signs of high trust that you can build on IMPLEMENT: What are the concrete ways to earn trust? 1. Walk your talk: Behave with integrity toward your organization’s stated intentions 2. Put your best foot forward: Prioritize the trust trio – practice equality, prove competency and instill hope 3. Don’t step in it: Own up to mistakes and misalignment of organizational values and actions REBUILD: How can you mend broken trust? 1. Understand what the fracture is 2. Repair the fracture 3. Take the pulse regularly to see whether the work is paying off with more trusted relationships and what more you may need to do 4. Over time, assess whether the moral repair worked ASK AND ACT: Are you keeping your promises and staying aligned with your stated values and moral norms? 1. As people often say, we measure what matters, and if trust matters, you need to measure it |
