In collaboration with partners at the Yale Program on Climate Change Communication and the Meliore Foundation, Potential Energy Coalition released the broadest study ever done on climate messaging, asking 60,000 people across 20 countries – what motivates you to take action on climate change? They’ve launched a global tool that allows you to dive deep into the data, zooming in on the countries and questions you’re most curious about.
Learn about how you can use Potential Energy’s new interactive data tool to discover how people in each country responded to questions about their priorities for climate action, the impact of different climate narratives, and their values and principles when it comes to tradeoffs.
FEATURING:
Jessica Lu – Associate Director of Strategy and Analytics, Potential Energy Coalition
Talk Like a Human: Lessons on How to Communicate Climate Change
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